Fundraising deck → website
Turned a dense pitch deck into a simple narrative website. Rewrote copy, rebuilt sections, and added proof points without clutter.
+31% demo bookings
1.9s LCP
3 A/B iterations
Brand systems
Web experiences
Design + Motion
Digital Designer shipping clarity
I help indie founders and small teams launch sites that feel premium — calm typography, crisp layout, and tasteful motion that makes everything feel intentional.
About
Minimal doesn’t mean empty. It means every component earns its place — and the page still has enough substance to feel like a real site.
What I do
I design brand systems and websites for productized services, SaaS, and creative studios. My specialty is turning complex offerings into clean, confident pages that convert — without looking salesy.
+38%conversion uplift
6+years shipping
40+client launches
Principles
Type first. A site lives and dies by its typography. Motion as feedback, not decoration. And real content — case studies, metrics, and proof that feel believable.
Tools: Figma, Webflow/HTML, design systems, performance-minded layout, and a healthy obsession with spacing.
Services
Pick a scope, ship fast. Everything is designed to feel premium on desktop and mobile — with a tight, readable layout.
✦
Landing page
High-converting structure, social proof, CTA hierarchy, and polished visuals. Built for speed and readability.
⌁
Brand refresh
Typography, colors, components, and guidelines — enough to keep your product and marketing consistent.
⧉
Design system
Reusable UI blocks: nav, hero, cards, sections, and forms — so you can scale without losing quality.
Selected work
Real photos, believable metrics, and layouts that don’t feel like placeholders. Hover to see the focus for each project.
Case studies
Short, skimmable “problem → approach → result” blocks. This is what makes a portfolio feel real.
Studio rebrand + system
Created a typographic system (serif display + sans body), a component library, and a new homepage that feels quiet but expensive.
+18% inbound leads
12 core components
2 weeks turnaround
Process
No fluff. Clear steps, clear deliverables. This keeps projects fast and aligned.
01
Direction
We lock goals, audience, and references. You get a structured outline and a clear scope.
02
Design
Typography + layout first. Then visuals. Motion is added as feedback, not confetti.
03
Build
Components, responsive polish, performance pass, and accessibility basics.
04
Ship
Launch checklist, analytics hooks, and a lightweight handoff doc for iteration.
What clients say
Short quotes with faces. Again: this is what sells “real”.
“The new homepage finally feels like what we’re building. Calm, premium, and our demo conversions jumped immediately.”
Kenji WatanabeFounder, Flow
“The spacing and typography are insane. It looks simple, but it feels expensive — exactly what we wanted.”
Elena ParkEditor, Mono
“Fast, sharp, and thoughtful. We shipped in 2 weeks with a system we can reuse across pages.”
Mia ChenCreative Director
Selected clients
Logo walls are cheesy when fake — so I keep it simple and typographic.
ARC STUDIO
FLOW
MONO
KIN
NOMAD
EMBER
FAQ
Answer the obvious questions so visitors don’t have to email you just to understand how it works.
What do you need from me? +
Rough copy (or bullet points), a couple of references you like, and any assets you already have. If not, we’ll start with a quick discovery call.
Do you write copy? +
Yes — light copywriting and structure. If you need deep positioning, I can collaborate with a specialist, but most landing pages are covered.
How long does it take? +
Typical timelines are 2–4 weeks depending on scope. A single landing page can be 7–10 days if content is ready.
What’s included in the handoff? +
You get a tidy component system, mobile polish, and a simple checklist for future edits. No messy “one-off” hacks.
Let’s build something calm.
Book a project slot, or just send a note. The template includes a form section (placeholder) so it feels like a real service site.
Project inquiry
Tell me what you’re building, who it’s for, and what “success” looks like. I’ll reply with a scope and timeline.
Email hello@minimal.design
Availability May / June