Freelance designer crafting brands people love

I help startups and small teams build brands that stand out — from visual identity to complete web experiences. 6+ years, 80+ projects, 100% focused on quality over quantity.

Brand Identity Web Design Visual Systems Illustration
Let's Talk →
Sarah
Based
NYC → Remote
Projects
80+ completed
Response
Within 24h

Services

What I do. Pick one or combine — everything is designed to work together.

Brand Identity

Logo, color palette, typography, and brand guidelines. A complete system you can use everywhere.

Web Design

From landing pages to complete websites. Designed for conversion, built for performance.

Design Systems

Reusable components, patterns, and documentation. Scale your product without losing consistency.

Selected work

A few projects I'm proud of. Each one solved a real problem for real clients.

Bloom

Bloom

Brand + Web
Forma

Forma Studio

Identity + Web
Nomad

Nomad

Brand Refresh
Mono

Mono

Design System
Kin

Kin

Identity + Web
Everlane

Everlane

Web Design

Process

How I work. Simple, collaborative, and focused on results.

1

Discovery

We talk about your goals, audience, and competitors. I ask questions until I understand your business.

2

Direction

I present 3 creative directions. You pick one. We refine until it's exactly right.

3

Design

I build out the full design — from wireframes to finished visuals. You review and give feedback.

4

Delivery

You get all source files, guidelines, and everything you need to use your new brand.

Pricing

Clear pricing, no surprises. Choose what fits your needs.

$2,500/project

Brand Identity

  • Logo design (3 rounds)
  • Color palette
  • Typography system
  • Brand guidelines PDF
  • Social media templates
Get Started
$6,500/project

Full System

  • Everything in Brand + Web
  • 5-page website
  • Design system
  • Component library
  • Priority support
Get Started

What clients say

Real feedback from real clients. No incentives, no editing.

"Sarah transformed our brand completely. We went from looking like every other startup to having a visual identity that actually represents who we are. The traffic to our site doubled in 2 months."

James ChenFounder, Bloom

"Working with Sarah was incredible. She didn't just deliver designs — she helped us understand why certain decisions were made. Our new brand feels like a real product now."

Lisa ParkCEO, Forma

"Fast, thoughtful, and incredibly talented. Sarah understood our vision from the first call and delivered beyond what we expected. Already planning our next project together."

Mike TorresCo-founder, Nomad

Clients

Companies I've had the privilege to work with.

BLOOM
FORMA
NOMAD
MONO
KIN
VELOCE

FAQ

Questions I get asked. Short answers.

How long does a project take? +

Brand identity: 2-3 weeks. Brand + Web: 4-6 weeks. Full system: 6-8 weeks. Timelines depend on scope and feedback speed.

What's included in revisions? +

2 rounds included. Additional rounds are billed hourly. I build in enough time to get it right the first time.

Do you work with remote teams? +

Yes — 100% of my clients are remote. I use Figma, Slack, and Zoom. Location doesn't matter as long as we can collaborate effectively.

What do you need to start? +

A brief (I'll send you questions), your current assets (if any), and a 50% deposit to secure the timeline.

Let's create something great

Ready to start a project? I'd love to hear about it.

Email me

The fastest way to reach me. I reply within 24 hours.

hello@sarah.design ↗

Also find me on:

Instagram ↗ · Dribbble ↗ · LinkedIn ↗